Tui Blue is a premium hospitality chain offering personalized holiday experiences in prime locations worldwide. Their modern hotels and resorts are designed to provide exceptional amenities, best-in-class service, irresistible cuisine, and thrilling activities. Tui Blue aims to create unforgettable memories for every guest, catering to those seeking both exploration and relaxation in beautiful destinations.
We faced the complex task of presenting detailed information about amenities, locations, and unique features of their long list of properties in a user-friendly interface. Balancing rich visuals with smooth navigation and ensuring fast load times added another layer of complexity. Effectively communicating the TUI BLUE concept through the UI while facilitating easy browsing for a global audience was paramount.
increase in online bookings
reduction in customer support inquiries
user satisfaction rate